Scene from Extreme Unboxing - an orange Le Creuset dutch oven with "$300" over it in an orange callout box

‘Extreme Unboxing’ Explained: How to Become an Online Reseller

If you’re like us, you’ve probably spent the past few Tuesdays watching A&E’s new reselling reality series, Extreme Unboxing. For those unfamiliar, the series focuses on six reselling duos as they source and unbox wholesale inventory. At the end of each episode, the couples calculate approximately how much they expect to make, usually resulting in some pretty big profits.

To the average viewer, reselling may seem like a great way to make money from the comfort of home. And the short answer is, it is! But, it does take a fair bit of work and know-how to turn Extreme Unboxing level profits.

Luckily, BULQ is here to help. If you’re ready to dive into reselling (and maybe even source some wholesale lots) keep reading to get started on the right track.

What is online reselling?

Ever purchased something from eBay, Poshmark or Facebook Marketplace? If so, you’ve taken part in online reselling.

The process of online reselling is simple. First, sellers search for desirable items that they think buyers would want. Some sellers have niches where they focus on one or two types of items, whereas others offer items across many different categories. What you sell is entirely up to you.

Second, sellers buy these items at a good price. This usually involves some bargain hunting, in places like the sales and clearance sections of websites. Some sellers also buy bulk quantities of leftover items that retailers no longer want (more on how we can help you do that later).

Third, these sellers then take the items they bought and “list” them on an online marketplace. Although eBay and Amazon are the most well-known, there are many great options to choose from, including Poshmark, Mercari, Facebook Marketplace, ThredUp, and LetGo.

Lastly, these items are then purchased by other buyers, providing the sellers with a profit. It’s the same as running your own brick and mortar store; you provide items people want, and others buy them.

So, what is BULQ?

Remember what we mentioned about some sellers buying bulk quantities of leftover items that retailers don’t want? That’s where BULQ comes in.

BULQ is a wholesale liquidator. That means we work with top retailers (like Target and Bed Bath Beyond) to put their excess or returned inventory in the hands of resellers.

Excess or overstock items are brand new products that the retailer wasn’t able to sell and no longer wants to offer, such as a seasonal winter jacket once spring hits. Returned inventory is exactly what it sounds like – products the retailer’s customers have returned to the store.

Many retailers have no idea what to do with these leftover products. This results in a ton of items, even the brand new ones, winding up in landfills. It’s bad for the environment, bad for the retailer, and bad for the economy- kind of a lose-lose-lose situation.

We don’t want these great products to go to waste. So, we take this excess inventory, organize it by category and condition, and box it up so resellers can buy and then make money online through their own stores.

Why Should I Trust BULQ?

Because we’ve been there. BULQ’s co-founders, Adam and Toby, actually started selling online as eBay resellers themselves back in 2004. They remember the pain of trying to find good inventory. They know what it’s like to be duped by unknown liquidators who took advantage of their lack of experience. And they’ve felt the frustration of being stuck with a pallet of items after it was unceremoniously dropped in the middle of the street.

So, they set out to reinvent the wholesale liquidation industry by creating BULQ – an inventory source that puts transparency and customer service at the forefront. Today, BULQ continues to lead the way by offering a wide selection of inventory from top retailers, as well as specialized resources to help resellers make a profit and scale their businesses.

What Sets BULQ Apart?

So, what makes BULQ different from those other online wholesale liquidators? We’re glad you asked.

Easy To Use

From first-time resellers to enterprise pros, BULQ makes finding, purchasing, and receiving inventory quick and convenient. Order online and have inventory delivered right to your doorstep. And with both desktop and mobile options (available for Android and iOS), you can source anytime, anywhere.

Dedicated Support

We treat our resellers’ successes the same as we treat our own. That’s why, if an issue arises, our Customer Care Team is there to make it right. Available via email (, chat and phone, we’ve got your back for questions both big and small.

Honest Reliability

With detailed lots and guaranteed 98% manifest accuracy, our customers can feel confident in getting exactly what they expect- quality inventory at a great price. Our easy, full-service shipping also means resellers can count on the careful handling of their order every step of the way.

Ready to Give Online Reselling a Try?

We have some great places to start:

At BULQ, our reselling community is at the center of what we do. We’re here to help entrepreneurs of all skill levels start and scale their businesses by not just providing inventory, but forming a lasting partnership. After all, being your own boss is hard enough- inventory should be the easy part.

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