Becoming a reseller begins with sourcing your first lot. After that, you have the opportunity to grow your business, build a loyal customer base, increase your profit margin, begin scaling your business, and become a reselling success story! Check out these marketing tips to take your online reselling business to the next level in no time.
Attracting the Right Audience
Running a successful small business begins with finding the right buyers and your marketing efforts. Since digital marketing is today’s go-to resource for networking and audience-building, there are a few different methods you can try to promote your brand and reach your audience. These opportunities lie on your shop’s landing page, email efforts, and customer connection.
Use Social Media
Creating a business page across several social media platforms is a great way to grow your business and brand. Social media marketing can help you promote your listings, share videos, provide feedback, offer how-to’s, and build a loyal following. Another benefit of social media is that you don’t have to promote your business alone. Encourage friends, family, and fellow resellers to share your content on their own social profiles as an easy way to spread the word about your shop. This simple method can have a positive impact on your business in the long term!
Engage with Buyers
Creating a business page across several social media platforms is a great way to grow your business and brand. Social media marketing can help you promote your listings, share videos, provide feedback, offer how-to’s, and build a loyal following.
Another benefit of social media is that you don’t have to promote your business alone. Encourage friends, family, and fellow resellers to share your content on their own social profiles as an easy way to spread the word about your shop. This simple method can have a positive impact on your business in the long term!
Try Email Marketing
Email marketing and marketing campaigns are some of the easiest and most accessible ways to reach your target audiences. To start, create a monthly newsletter for your shop that goes out to customers who subscribe. From there, you can
keep buyers in the know with upcoming sales, seasonal promotions, and price drops. For the most effective email marketing, be sure to encourage sign up whenever possible and offer an exclusive experience so customers will want to join your mailing list (and hopefully tell others to do the same)!
Managing Customer Expectations
Meeting, and even exceeding, your customer’s expectations begin with effective communication. If your buyer knows what to expect from start to finish, you’ll be in the best position to create loyal customers.
Transparency is key to building trust with your growing customer base. According to a recent consumer
survey from Salsify, nearly 90% of consumers are willing to pay more for something when it comes from a brand they trust. From your business mission and vision to product descriptions and overall service, honesty will enable customers to shop with confidence, knowing that they’ll receive exactly what they purchased online from your shop.
Create a Shipment Journey
Due to the e-commerce boom, consumers have higher expectations when it comes to shipping. So, ship your items promptly after purchase to ensure that packages are delivered within your estimated time frame. Once items have shipped, send a status update email. If there is a delay, you must communicate with your customers and follow that issue until it’s resolved. As a full-time business owner, this shows your customers that you care, and lets them know that you value their business.
Ask for Reviews
Reviews may seem minor, but they can make or break your business. Potential customers will look for reviews FIRST before considering shopping with you. Encourage your existing customers to leave reviews on your business pages or online store by simply asking via email or in a custom note that can be found in their shipment. This should help put you one step closer to 5-star ratings for your services and products.
The rise in online reselling has made content marketing a key component in expanding your customer base. By following these tactics, your business will be positioned to grow and expand. With these marketing tips, you can grow your reselling business, and can even take your business from the top 100 to the top 10 with your compelling marketing ideas, and reselling business ideas!
If you found this blog post helpful for your business, check out:
3 Ways Online Resellers Can Use Social Media
Reselling Basics: Complete How-To Video Guide
How to Stand Out from the Competition
Consumers Will Pay a Premium For Brands They Trust, Salsify Finds in New Consumer Research | Yahoo! Money | March 2, 2021
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