As a small business owner, you’re constantly seeking out new ways to get more cash in your pockets. and that’s where the SEO and the value of keywords comes in. Lucky for you, we have insider tips and tricks to leverage one of the most important digital tools that will get customers coming to your shop: search engine optimization (SEO). Keep scrolling to better understand SEO and the value of keywords for your reselling business.
What is SEO?
As mentioned above, SEO stands for search engine optimization. This means that search engines and platforms that operate based on algorithms (i.e. Google, Instagram, Mercari, etc.) will show the most relevant and thought-out content to viewers first. For example, if you typed in “reselling habits,” you would see that our blog appears in search results on page 1 of Google. This post has a strong SEO score because we ensured the post focused on this searchable keyword phrase and provided an in-depth analysis relating to the topic.
This tool becomes invaluable when applied to reselling. You obviously want your listing to be the first result when someone searches for that particular item. The likelihood that they’ll purchase from you over a competitor is much greater this way. So, let’s dive deeper into how to properly structure your listing with SEO-friendly keywords, titles, and descriptions.
Keywords are the terms and phrases that are most commonly searched for by users and shoppers. They help search engines determine what results to show and in what particular order. To make keywords work for your business, you’ll need to conduct some research. Put yourself in your customers’ shoes and think about what they may type into a search bar when looking for specific products. Competitive research will also show keywords that other resellers use for the same or similar items.
Luckily, there are tools you can use to make this process easy. For example, Google Keyword Planner Tool can provide information and statistics on searches for a particular keyword. Once you find the right keyword for your listing, you’ll want to include it in both the title and description of the product. This will help increase the visibility of your listing, and ultimately, your brand and business.
A few examples of meaningful keyword usage can be found below:
- “Denim jacket” → New Calvin Klein Light Denim Jacket, Women’s Size Large
- “Rhinestone clutch” → Kate Spade Multicolor Rhinestone Clutch Purse, Good Condition
- “Leopard print” → Used Betsey Johnson Leopard Print Satchel with Adjustable Strap
- “Vintage gold earrings” → 80’s Vintage Gold Earrings with Pink Butterflies, Gently Used
Compelling Titles and Description
Quickly grabbing your audience’s attention with a compelling title can be the difference between a click on your listing and a click on a competitor’s item. Consider these tips when writing both the titles and descriptions for your listings:
- It’s okay to overshare. Accurately advertise what you’re selling by using the full character count available. This should give you plenty of space to go into detail and plug in those keywords we talked about above.
- Again, keep your customer’s thought process in mind. For example, be specific if you’re selling an Antique Collectible Mickey Mouse Glass. Try a title like this, “Antique Collectible 25th Anniversary Walt Disney Mickey Mouse Glass, Early 2000s.” This title captures keywords that your buyers may search for while also thoroughly describing your product.
- When drafting the description, share both details you provided in your title and additional context, such as the brand name, item condition, flaws, measurements, pet- and/or smoke-free home, etc. This information, along with great pictures, can give buyers the confidence they need to buy now.
- Avoid using emojis in titles. Search engines are less likely to surface titles that their technology can’t read. Plus, shoppers don’t go out of their way to search for them AND they take up valuable characters that could otherwise be used to plug in another keyword.
In today’s digital-first world, utilizing SEO and understanding the value of keywords for your reselling business can be the difference between acquiring a new customer and losing a sale. Start implementing these practices today, and if you have any questions, feel free to reach out to us in BULQ’s Community Facebook Group!