“How can I build my own website for my reselling business?” This is a common question we hear from resellers across all experience levels. For a successful website, it’s important to start with a strong foundation and include essential information throughout. Keep reading as we share helpful tips for creating your own website.
Pick The Right Website Builder
Many resellers consider taking that big leap to create a place they can call their own – a place where they can promote their brand, sell their inventory, and grow their business. If you’re thinking of creating a website, there are many ways to make this process as seamless and painless as possible. It starts with the right website builder. Website builders, such as Weebly, squarespace, and Wix, are user-friendly and require minimal technical skills (no HTML code experience required). They offer creative templates and simplified drag-and-drop tools to help bring your personalized style and content to life. Additional benefits can include:
- Design flexibility with themes and custom
- Positive customer experience with site search
- Engaging content with video embedding and image editors
- Ecommerce capabilities with specific package plans (more on this below)
Each website builder has different advantages and offerings, so a quick comparison can help determine which one is best for you. Once you’ve decided on the website builder that aligns with your business needs, you’ve officially taken the first step to creating your website. Next, you’ll need to consider the costs involved.
Consider Pricing and Budget
As a reseller, you keep an eye on every business expense and watch how it will affect your bottom line. Building your own website can cost money, but trust us, it’s worth the investment to own your personal domain name and create a strong website.
Pricing for the above mentioned website builders ranges from $8.00 to $40.00. Being aware of these costs and your budget will help determine what subscription package fits your wallet. The good news is that these three sites offer free trials, so you can try before you buy. To decide if the platform is ultimately worth the cost, make sure that the monthly or annual expenses align with your budget. With these factors in mind, you can make the best decision for your business and move forward with the website builder of your choice.
Choose Your Domain Name
A domain name is an easy-to-remember name associated with a physical IP address on the Internet. This should match your business name. For example, if your business is “Thrifty Quick Finds,” your domain name should read www.thriftyquickfinds.com. If that name is not available, you can make a small change to thrifty.com or yourthriftyquickfinds.com.
When choosing a domain:
- Target your niche audience while also factoring in your search engine rankings
- Keep it simple and select something that your customers can easily remember
- Avoid numbers or symbols
- Remember that it has to be unique
When purchasing a domain, remember it is yours, and you own it. And you can take it everywhere. Remain consistent, get creative, and focus on the vision of your brand!
Test Your Website
Before you hit the publish button and make your site public, be sure to preview your website. This both allows you to look at your site through the eyes of your customers, and gives you the opportunity to identify any changes you want to make to the look, feel, and experience. Check for the following:
- Platform maneuverability
- Check-out experience
- Page flow
The platforms mentioned above offer a free trial, so take advantage of that 30-day window to play around with your site and make it your own. And don’t worry – you can always edit and adjust your website after it goes live, so feel free to adapt and try new things as you go. Once you’re happy with the experience you’ve created, it’s time to publish and share your new website with family, friends, and customers via social and email lists.
As you can see, it’s important to understand the resources, costs, and basics behind website building before taking the plunge for your reselling business. We hope these tips answer your questions though on how to create your own website. If you’ve gone ahead and launched your site, share it with us and your fellow resellers in BULQ’s Facebook Community Group. We can’t wait to see what you create!