Tag Archives | small business

How to Create a Compelling Unboxing Video

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We all know the thrill of a good unboxing video—that feeling of anticipation leading up to the exciting (and sometimes shocking) reveal of a case or pallet’s contents. And knowing that 90 percent of people say they discover new brands or products on YouTube[1], it’s more important than ever to ensure your popular video stands out from the crowd. To help resellers think outside the box when it comes to the world of unboxing videos, we’ve put together tips on how to create […]

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How to Build a Small Business Brand

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Retailers and consumers have a very different relationship than they did a decade ago. Especially with social media and e-commerce, communication with buyers no longer starts and ends at the time of purchase. And as giants like Amazon and Walmart continue to own the retail space, it’s more important than ever to make your small business stands out. Enter: building a small business brand. So, what is a brand? At the most basic level, a brand is how customers recognize […]

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Spotlighting BULQ’s “Mompreneurs”

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They watch recitals and balance budgets. They run errands and research the market. They raise children and manage businesses. They are mompreneurs. And they do it all. In honor of Mother’s Day, we’re spotlighting the many women who balance the passion of running a reselling business with the love of raising a family. Read on to celebrate a few incredible mompreneurs as they share advice for finding the best of both worlds. Q: What effect has reselling had for your […]

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