Selling on Amazon FBA or eBay: Which Is Better?

Perhaps you’re looking to start buying and reselling goods for profit — or you’re already making money in the flipping business and are looking to scale up. If you’re new to the online arbitrage game, you might be wondering “which is better: selling via Amazon FBA or eBay?”  

Let’s break it down and take a look at the critical differences between two of the biggest marketplaces in the U.S.

We’ll start by examining these two selling platforms:

  • eBay is one of the most venerable marketplaces on the Internet. Sellers list items, customers bid on those items (or just buy them outright), and the seller (that’s you) handles fulfillment (storage, shipping, returns, etc.) eBay used to specialize in auctions, but fixed-price listings have become more and more common in recent years.
  • Amazon FBA, or Fulfillment by Amazon, is a service where you send your goods to Amazon’s warehouses to be stored. You list the items, the end customer makes the purchase, and Amazon handles all aspects of fulfillment. Amazon FBA is distinct from the Amazon Marketplace, which allows third-party sellers to list items, but requires them to fulfill orders themselves.

From an end buyer’s perspective, each site has its advantages. Items listed through FBA can qualify for free two-day shipping via Amazon Prime, while eBay customers may form ongoing relationships with sellers of differentiated products. But what are the advantages of each platform from a seller perspective?


Selling through eBay requires you fulfill orders yourself. This may increase your profit margin, but you are responsible for storage and shipping. That means finding (and paying for) a place to store your goods while you wait for a sale. Whether or not that’s an issue depends on what (and how much) you’re selling.

Using Amazon FBA involves sending your products to the Amazon warehouse, where they are stored and fulfilled directly by Amazon when the product sells. However, they must pass inspection by Amazon and are subject to certain “gating” criteria (see below).

Listing Information

eBay allows users to provide their own item photographs, descriptions, and listing information. While this can be time-consuming, it also gives ambitious resellers an opportunity to sell aggressively to their niche. eBay’s flexibility on listings lets you optimize, customize, and target your listings for maximum sales.

When you list products on Amazon, you’ll be using their images, descriptions, and information. Once you’ve familiarized yourself with FBA’s listing requirements,  you can set your price and shipping rates and you’re done. While you have less flexibility when it comes to listing items, you also won’t spend any time taking photos or writing up descriptions, and will only have to compete on price.

Amazon and eBay also have different listing conditions for their items. If you plan to sell on both sites, you should familiarize yourself with both lists, as they are not identical.  

Which approach works best? That depends on your sales approach and style.


eBay lets you make fifty listings per calendar month for free. After that, listings are $0.30 apiece. eBay also takes a final value fee of 10% of the sale, up to a maximum of $750. There are additional fees for optional listing upgrades. eBay also offers subscription tools for high-volume sellers, which may become helpful once sales take off.

Amazon’s fee structure is a bit more complicated and variable. Amazon FBA charges fees for storing items (as low as 54 cents per cubic foot per month), as well as around $1.00 for packing and around $0.47 per pound per unit ordered. Fortunately, Amazon does offer a tool for estimating your fulfillment fee, taking much of the guesswork out of the process.


eBay takes PayPal and credit cards from buyers, which means faster turnaround for sales. However, this leaves reminders and invoices up to the seller, which can lead to more time spent on managing payments. Amazon only uses Amazon Payments, which makes it much simpler (they collect the payment and deposit it in your account), but somewhat less flexible than eBay.

Buyer Markets

eBay is obviously the place to sell if you want to auction items, while Amazon has the advantage when it comes to fixed-price goods. However, you can still do well selling fixed-price items on eBay.

Not everything will sell equally well across each platform. eBay does better with sales of less common items and vintage items (except for used books, where Amazon still rules). Also, many loyal eBay users will never buy from Amazon, and vice versa.

Flexibility and Gating

Amazon’s rules and requirements for getting started are more complicated than eBay’s. Amazon also “gates” certain categories of goods for new sellers; not everyone can sell any item through Amazon FBA when first starting out. Ambitious resellers should be aware and read Amazon’s policy first.

Amazon FBA has a strict inspection policy for “new” items and will mark them as “unsellable” if they do not pass muster. This can be a barrier to incautious resellers, who may end up getting stung if they list their items without being aware of the rules.

eBay has fewer and less strict rules for getting started with reselling. This means you can get started quickly with fewer restrictions. Sellers on eBay can also set their own return policies and restocking fees.

In short, eBay is easier for resellers who want to get a fast start with fewer restrictions. Amazon FBA has more rules to follow, but the tools and services available could help you reach a larger audience.

So… Amazon FBA or eBay, which is better?

You may end up preferring Amazon FBA’s interface over eBay’s, or find the fee structure of one more appealing. If you do decide to concentrate on just one of the two, doing your research becomes critical. You should know the difference between their ranking and feedback systems and the category restrictions that may slow you down.

You should also know that because eBay sellers list items with their own descriptions and price points, which are not organized together the way Amazon’s listings are, finding an “average” item price on eBay can be trickier than on Amazon. Fortunately, there are eBay communities and Amazon FBA communities out there to help you learn the ropes.

So which marketplace is better for your needs? For anyone sourcing multiple types of products for resale, the answer is “both”! There’s nothing stopping you from selling in both marketplaces, and both have their strengths as well as their drawbacks. Certain types of goods (especially larger, bulkier goods) may be more convenient to store off-site with Amazon FBA, while other commodities might be cheaper to sell via eBay from closer to home.

Because not all products are well-suited to all channels, it’s best to have multiple ways to resell so you can hedge your investment. Selling on both eBay and Amazon FBA means millions of eyeballs on what you have to offer. And that’s always a good thing.


3 Responses to Selling on Amazon FBA or eBay: Which Is Better?

  1. James January 1, 2018 at 3:22 am #

    What’s the crap about using Amazons images?

    • Colleen Falvey January 4, 2018 at 5:02 pm #

      Hi James! When listing products on Amazon, you’ll be using their images, descriptions, and information. Amazon uses the product information you provide (UPC & ASIN) to assign the corresponding stock photo and product information.

      You can find more information on Amazon’s listing requirements here:

  2. Joey June 28, 2018 at 1:19 pm #

    Great information! I am just beginning and haven’t yet purchased any inventory to resell. I’m still researching. While watching a YouTube video by Walter Blake Knoblock (who gives Bulq great reviews) I noticed he was labeling individual items and putting them in shipping boxes. Would that be because he is using FBA and they require some sort of labels?

Leave a Comment