Alternatives to eBay

4 Alternatives to eBay and Amazon

Are you looking to diversify your selling channels and broaden customer reach from your go-to eBay and Amazon listings? While the majority of resellers flock to these platforms to meet their business needs, more and more entrepreneurs are turning to alternatives to eBay and Amazon to capture new customer segments and diversify their sources of income.

Whether you’re just getting started reselling or you’re a seasoned online seller, it’s never too late to start exploring other selling channels. The following 4 alternatives to eBay are great places to get started. Each channel attracts a unique audience and caters to specific inventory interests. Read along to learn which options would work best for your business!


  • How it works: Poshmark is the largest community marketplace for fashion, where anyone can buy, sell, and share their personal style. Since its launch in 2011, Poshmark has empowered millions of users to open their closet for sale and create their own boutique stocked with new, in-season merchandise – all in one seamless mobile platform.
  • Poshmark’s Growth: Through its innovative approach to combine social and commerce to scale discovery, Poshmark has grown six fold in less than two years.
  • Community Growth & Inventory Volume: Poshmark currently boasts 3 million daily sellers, 25 million currently listed items, and frequent sales made every 2 seconds.
  • How it differs from eBay: Because Poshmark is much newer than eBay, the buyer/seller base is significantly smaller than that of eBay; Poshmark’s selling fees are also quite high (10% vs 20%); Poshmark is built as a social network of sorts – there are “parties” and poshmark ambassadors – all intended to make the selling experience as fun as possible (very much appealing to a millennial audience); Poshmark also limits buying/selling category options (mainly restricted to clothing and accessories).
  • Experience level needed: Anyone can get started – no selling experience needed!


  • How it works: Mercari is the biggest community-powered shopping app from Japan, for anyone to buy and sell anything in seconds. The app provides a hassle-free and secure way for anyone to buy and sell a variety of categories directly from their mobile device.
  • Mercari’s Growth: Since its launch in 2013, Mercari has grown internationally, attracting over 20 million downloads in the US. Since its expansion, Mercari has continued to grow each month, attracting new buyers and sellers each day.
  • Inventory Volume: There are over 100K items listed everyday on the Mercari platform.
  • How it differs from eBay: While the ultimate business functions of Mercari and eBay are the same, Mercari works in a more informal manner than eBay. Because Mercari is accessed through a mobile app, there is more emphasis on ease than on professionalism. Communication is also much more transparent on Mercari. As an alternative to eBay, Mercari offers any user the opportunity to post public comments or questions, similar to an online discussion forum. eBay, on the other hand, restricts communication to private messages between buyers and sellers. From a seller’s perspective, there are also a few key differences between the two platforms. While eBay can easily work as the sole channel for a full-time reseller, Mercari is often more appealing for sellers looking for a part-time side-hustle since there are very few rules and guidelines needed to get up to speed (as opposed to eBay’s stricter policies).
  • Experience level needed: Anyone can get started – no selling experience needed!


  • How it works : Letgo is the largest and fastest growing app to buy and sell locally. Letgo’s users buy and sell everything from electronics, cars and collectibles to clothing, furniture and other home décor. Their free app makes it easy to sell what you don’t need and find great deals nearby on what you do.
  • LetGo’s Growth: While LetGo only recently launched in 2015, the shopping app has grown rapidly. It has attracted over 75 million downloads to-date and regularly diversifying its selling categories and capabilities (LetGo recently announced that they will be entering the housing market).
  • Community Growth & Inventory Volume: LetGo boasts 20 million monthly active users and 100,000 items sold daily.
  • How it differs from eBay: The main difference is that Letgo’s focus is on local buying and selling — the app uses your location to show you items for sale in your geographic location.
  • Experience level needed: Anyone can get started – no selling experience needed!


  • How it works: Shopify focuses on making commerce better for everyone, so businesses can focus on what they do best: building and selling their products. Today, merchants use the Shopify platform to manage every aspect of their business — from products to orders to customers, selling online, in retail stores, and on the go.
  • Shopify’s Growth: Since Shopify’s launch in 2004, they have achieved $10 billion in sales. They have continued to make strides, year after year, constantly bringing innovative solutions to its buyers.
  • Community Growth & Inventory Volume: Shopify boasts 500,000 merchants and 1.2 million Shopify users.
  • How it differs from eBay: One of the main difference between Shopify and eBay is that when using Shopify Payments, transaction fees do not apply for orders (eBay has a 10% transaction fee for most categories).
  • Experience level needed: Anyone can get started – no selling experience needed!

While there are a number of great alternatives to eBay and Amazon out there, the best way to determine which selling platform is best for your business needs is to try them out! The great news is that there’s really no need to spend extra time cross-listing the same products on multiple platforms since there are a number of tried-and-tested tools to help facilitate multi-channel sales.

Let us know which alternative marketplaces you prefer selling on in the comments below!


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