Becoming a reseller begins with sourcing your first lot. After that, you have the opportunity to grow your business, build a loyal customer base, and become a reselling success story! Check out these marketing tips to take your business to the next level in no time.
Attracting the Right Audience
Running a successful business begins with finding the right buyers. Since digital marketing is today’s go-to resource for networking and audience-building, there are a few different methods you can try to promote your brand.
Use Social Media
Creating a business page across several social media platforms is a great way to grow your business and brand. You can promote your listings, share videos, provide feedback, offer how-to’s, and build a loyal following. Another benefit of social media is that you don’t have to promote your business alone. Encourage friends, family, and fellow resellers to share your content on their own social profiles as an easy way to spread the word about your shop!
Engage with Buyers
Social media makes it easy to interact with potential and existing customers. You can connect with actual buyers by giving them a shoutout in videos, sending customers direct messages about their order, or tagging your MVPs to thank them. Engaging with your audience also allows for feedback about your shop and products, so you can make changes as needed to help turn your side hustle into a booming business that customers want to visit again and again.
Try Email Marketing
Email marketing is one of the easiest and most accessible ways to reach a wide audience. To start, create a monthly newsletter for your shop that goes out to customers who subscribe. From there, you can
keep buyers in the loop on upcoming sales, seasonal promotions, and price drops. For the most effective email marketing, be sure to encourage sign up whenever possible and offer some exclusivity so customers will want to join your mailing list (and hopefully tell others to do the same)!
Managing Customer Expectations
Meeting, and even exceeding, your customer’s expectations begin with effective communication. If your buyer knows what to expect from start to finish, you’ll be in the best position to create loyal customers.
Transparency is key to building trust with your growing customer base. According to a recent consumer
survey from Salsify, nearly 90% of consumers are willing to pay more for something when it comes from a brand they trust. From your business mission and vision to product descriptions and overall service, honesty will enable customers to shop with confidence, knowing that they’ll receive exactly what they purchased online from your shop.
Create a Shipment Journey
Due to the e-commerce boom, consumers have higher expectations when it comes to shipping. So, ship your items promptly after purchase to ensure that packages are delivered within your estimated time frame. Once items have shipped, send a status update email. If there is a delay, it’s crucial that you communicate with your customers and follow that issue until it’s resolved. This shows your customers that you care, and lets them know that you value their business.
Ask for Reviews
Reviews may seem minor, but they can make or break your business. Potential customers will look for reviews FIRST before considering shopping with you. Encourage your existing customers to leave reviews on your business pages or online store by simply asking via email or in a custom note that can be found in their shipment. This should help put you one step closer to 5-star ratings for your services and products.
The rise in online reselling has made marketing a key component in expanding your customer base. By following these tactics, your business will be positioned to grow and expand>—maybe you’ll even take your business from the top 100 to the top 10!