If you’ve had to shift your inventory sourcing strategy in the past few weeks due to COVID-19, you’re not alone. Americans are watching what they spend, leading many to shy away from those “nice-to-have” purchases. However, with people still spending most time at home, what’s deemed “essential” for these customers can go beyond the usual necessities. So, what product categories are resellers sourcing in this unprecedented time of COVID-19?
Sourcing Inventory to Meet the COVID-19 Demand
We surveyed more than 400 BULQ buyers to get a better idea of what their customers are purchasing during COVID-19. Here are a few of their best items to sell online.
Sourcing Wholesale Products in the COVID-19 Economy
Health & Beauty Overstock and Shelf-Pulls
No matter the situation, customers will always need their usual shampoos, soaps, makeup, and self care products. These are items that customers also inevitably run out of, meaning they’re more likely to make a repeat purchase.
If you’re new to Health & Beauty, try sourcing items in New condition to ensure all products are sealed and in proper packaging. Also, look for cases that have multiples of the same item to speed up the listing process.
General Merchandise Liquidation
If you’ve been spending time at home, demand for this category is a no brainer. Books, movies, and other media are all hugely sought after by buyers looking to keep themselves occupied. This especially applies to families with young children out of school, so look for items that are kid-friendly or can entertain all ages.
Toys & Baby Pallets and Cases
Similar to General Merchandise, Toys & Baby are also a few of the best items to sell online, with an emphasis on toys, games, and crafts. Despite the category name, don’t limit yourself to only sourcing products kids will like. Adults are equally entertained by these items, so look for puzzles, board games, and other products they can enjoy.
And speaking of kids, some resellers, such as our COVID-19 panelist Kerry Franciscovich, are even predicting a baby boom in the coming months! We’ll let you fill in the blank, but it’s not bad to keep in mind for your fall sourcing strategy.
Consumer Electronics Returns
Resellers also reported an uptick in consumer electronics purchases such as TVs, video game devices, and audio gear. If possible, seek out items from well-known companies to use brand recognition to your advantage.
As schools and businesses mandate “work/study from home” policies, the need for home office setups is at an all-time high. Students and employees alike are seeking laptops and other devices to stay connected. As a side note, office supplies and furniture are also in demand, so you may want to add in a few of those items as well.
Home and Garden Surplus Inventory
Let’s face it, there’s never been a better time to clean out your closet, and buyers know it. Baskets and other storage items are big for customers looking to organize their homes and clear out clutter. Some are even taking the time to redecorate their spaces, so keep an eye out for pillows, bedding, and other home furnishings.
Customers lucky enough to have outdoor space are also flexing their green thumbs with plants and backyard gardens. DIYers are in search of new home improvement projects as well, so try to source tools for both types of outdoorsy buyers.
Adjust Your Sourcing Strategy to COVID-19
Figuring out the best items to sell online is tricky, especially in the current situation. But, with a little guidance from the reselling community, you should feel well-prepared to execute a solid sourcing strategy.