How to Reach Your Customers on Social Media

Social media is one of the most powerful tools that businesses can use because it’s an easy way to market themselves. This is true for everyone—from the large brands to the small mom-and-pop shops—and it’s especially important for online-only businesses. This means that as a reseller, it should be on your list of tools to leverage—right alongside things like Appeagle and your scanner. Below are three online selling tips to help you leverage social media to market yourself and engage with customers:

Establish Credibility
Building trust with customers can be challenging, because they are typically wary of buying online from an unknown vendor. Establishing a social media presence mitigates your anonymity as a reseller, as a social handle allows customers to put a face to a name—digitally. Facebook and Twitter are ideal for building your personal brand. Start by selecting an avatar and cover photo. These should be clean-looking photos, whether they are purely professional or something a bit more quirky to express your personality. Accruing followers is also important to establish credibility. Use tactics like posting regularly and following or retweeting like-minded folks to help increase your following.

Advertise Deals
Don’t wait for buyers to find your products through Amazon or eBay searches—use your social media accounts to send out an alert. When you list a fresh batch of children’s toys, post something about it, complete with a photo and a link to the purchase page. If you’ve lowered the price on home decor products, tell your followers how much they could save. Large stores are constantly driving customers to their site through email blasts or app-based alerts. As a reseller, you should encourage customers (through follow-up emails or on your product landing pages) to follow you on social to stay informed about the merchandise you have available. While it may be a slow process at first, customers who have a positive experience purchasing from you are more likely to return, so make it as easy as possible for them to do so. This is especially true if you sell a specific category of merchandise, as customers will view you as their go-to source.

Connect with Customers
It can be challenging for global brands to interact with individual customers one-on-one. But as a reseller with a smaller market of buyers, you can devote more attention to each person in your network. Customers value that kind of attention, so make responding a priority. However, be aware—customers may use social channels as a place to vent frustrations or dissatisfaction. While negative feedback can be frustrating—especially if you were not responsible for the poor experience—make sure to respond promptly and thoughtfully. For example, if a customer received their purchase and the packaging was damaged, make sure to apologize and let them know what you’re doing to address the situation, whether that is contacting the distributor or arranging a refund. A courteous response will assuage the concerns of the individual you’re interacting with, and show other customers that you are able to resolve issues in a fair and timely manner.

For resellers, social media is one of the best marketing tools out there. You can establish your brand and advertise merchandise. Also, since the reseller storefront is online, it’s a key method of engaging with customers, both to address feedback and build relationships that keep them coming back. Make sure you’re keeping these online selling tips in mind, and using platforms like Facebook and Twitter to your full advantage.

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