Now more than ever, consumers are shopping online for their health and beauty needs. Especially with the popularity of social influencers and beauty bloggers, buyers are increasingly aware of trends and top products, and expect sellers to source accordingly.
Although the industry is constantly evolving, there are a number of ways to stay ahead of trends and capture the online market. Check out these four health and beauty tips to help you stand out from the competition.
1. Optimize Your Product Merchandising
Successfully selling health and beauty products requires top-notch merchandising to attract and ultimately convert buyers.
Optimizing your product listing with strong imagery is key. High-resolution photos of the product paired with lifestyle photos can help customers imagine using that item themselves. Extra points if you can provide links to beauty look books for added inspiration!
It’s also essential to enhance product descriptions by providing as much detail as possible. This is a great opportunity to highlight unique features that photos may not capture, such as shelf-life or ingredients. Health and beauty-specific keywords are also vital to this process, and should relate to the customer’s needs. For example, many buyers search for products that match certain skin types or tones, so using terms that relate to these needs can increase visibility.
To take your listings to the next level, consider offering beauty advice for buyers who might be on the fence. For example, if you’ve listed a shimmer eyeliner, mention top beauty bloggers who frequently wear that color as a source of inspiration.
2. Embrace Beauty Trends
We all know beauty trends are rapidly shifting. In order to stay a step ahead, it’s essential to do your research and get familiar with the latest styles.
Consuming beauty content and purchasing health/beauty products yourself is a great way to stay ahead of the curve. There are thousands of influential beauty bloggers, so subscribe to a few of their YouTube channels and tune in to their advice. The more up-to-speed you are on seasonal trends, the better you can position yourself in the online market.
3. Get Creative With Marketing Tactics
When sourcing health and beauty products, think outside the box with how to market certain items together. Rather than listing one-off products, consider bundling products together as “spa packages” or “beauty gift sets”. Grouping products like face masks, shampoo, and bath salts is a great way to cater to the self-care trend. You might need to get creative about displaying your goods, but your assortment will be sure to stand out!
4. Build Trust with Potential Buyers
Purchasing beauty products online can come with many unknowns, so clearly communicate to buyers that you’re here to help. Even if you don’t have a professional beauty experience, be transparent about your offerings and go above and beyond with customer service to build trust and show you’re a reliable seller.
Once the sale is finalized, keep open lines of communication with customers to address any questions or concerns. Shipping fragile health and beauty products can sometimes be tricky, so establish clear return policies that are easy to understand.
Reselling health and beauty doesn’t require being a hair and makeup expert! So long as you keep up with trends, merchandise well, and provide great customer care, it’s an area you can count on for seasons to come.