In today’s digital age, consumers are now, more than ever, turning to ecommerce to shop for their health and beauty needs. And as shoppers become more reliant on social influencers and beauty bloggers for all of the latest trends, online sellers are following suit and catering to the needs of millennial shoppers.
The health and beauty industry is constantly evolving and there are a number of ways to stay ahead of the trends and capture this growing online market. These four tips will help you stand out from the competition and get your products flying off the shelves:
1. Optimize Your Product Merchandising
Successfully selling health and beauty products on any online marketplace requires top-notch merchandising to attract and ultimately convert buyers.
Optimize your product listing with strong imagery. Think high-resolution photos of the product itself as well as lifestyle photos that can help customers imagine themselves wearing a specific lipstick shade or face mask. Extra points if you can provide links to beauty lookbooks for added inspiration!
It’s also essential that you enhance your product descriptions and keywords to provide as much detail as possible. This is a great opportunity to highlight anything unique about the product that your photos might not have captured, including seasonal trends, shelf-life, or material. For health and beauty-specific keywords, think about the customer’s needs. For example, many buyers tend to search for “products for dry and sensitive skin” or “makeup colors that look best on olive skin tones.” If you place yourself in the shoes of the customer, you’ll likely improve the visibility of your listings along the way.
To take your listing to the next level, consider offering beauty advice for those buyers who might be on the fence. For example, if you’ve listed a shimmer eyeliner, mention top beauty bloggers who might be rocking the color and style as a way to inspire your shoppers.
2. Embrace the Beauty Trends
We all know that beauty trends are rapidly shifting. In order to stay one step ahead of the competition, it’s essential to do your research and familiarize yourself with the trends.
One of the best ways to stay ahead of the curve is to consume beauty content and purchase health and beauty products yourself. There are thousands of influential beauty bloggers out there – subscribe to a few of their YouTube channels and start tuning in to their advice. Once you start to get up to speed on seasonal trends and market needs, you can better position yourself in the online selling space.
3. Get Creative With Your Marketing Tactics
When sourcing health and beauty products, you may come across mixed lots. Mixed products actually offer a great opportunity for you to stand out from all of the other beauty resellers. Rather than listing one-off products, you can bundle personal care products and market the items as “spa packages” or “beauty gift sets.” Mixing products such as face masks, shampoo, and bath salts is a great way to cater to the self-care trend. You might need to get creative and find unique ways to display your goods – but you can be certain that your product assortment will stand out!
4. Encourage Potential Buyers to Turn to You for Beauty Advice
Because purchasing beauty products online comes with many unknowns, clearly communicate to buyers that you’re there to offer any needed beauty advice. You don’t have to have a professional beauty background, instead be transparent about your offerings and go above and beyond with customer service.
And even after the sale is finalized, ensure that you have open lines of communication with your customers. Shipping health and beauty products can sometimes be tricky – items break and sometimes that foundation color isn’t quite what your customer had in mind. Be sure to establish clear return policies that are as seamless as possible for both you and the customer.
Reselling health and beauty products doesn’t require you to be a beauty pro. Just like any other category, health and beauty products are a great way to break into the reselling space and appeal to an entirely new audience. As the beauty industry evolves, there will continue to be numerous opportunities for you to grow your business and become a health and beauty reselling pro!