Unboxing videos are one of the primary ways customers share their inventory sourcing experiences with other resellers. In fact, there’s more than 72 million unboxing videos on Youtube alone. Particularly for potential and current BULQ customers, BULQ®’s unboxing videos are a great way to learn more about BULQ, sourcing, and reselling at-large.
So, how do you get started creating your own unboxing video? Check out 4 easy steps to create and share your unboxing with the reselling community.
1. Have the right technology
Before you get started, you’ll need a few pieces of technology to record and share your content. While some resellers use high-tech devices, such as digital or DSLR cameras and mics, a smartphone can work just as well to record and upload a video. At the end of the day, the most important aspects of video quality are 1) steady filming (a tripod often does the trick) and 2) clear audio. If your device handles both of these well, you’re good to go!
2. Be Authentic
Being authentic can easily take an unboxing video from good to great. Regardless of your experience, being upfront about your initial impressions will go a long way with viewers.
Recording your unboxing video in real-time can be a great way to build trust with the YouTube community. Try to think out loud and share your thoughts as you go. This transparency will help potential resellers decide if a particular liquidation source or inventory category/condition is right for them.
Sidenote- If you post an unboxing video that’s sponsored by a company, be sure to let your audience know either in the description or in the introduction.
3. Engage with your viewers
Rather than just uploading your unboxing video, consider engaging with viewers by asking for their opinions and questions. By opening up a dialogue with, you’re likely to increase engagement and even come up with ideas for future video content.
Heather Hooks is a master of engaging with her audience during her unboxing videos. Check out one of her BULQ pallet unboxings below!